About
Missed Opportunities
The Hospital CEO and CFO Guide to
Recovering OR and ER Charges
Contact Form
Net Revenue was founded in 1998 to help hospitals bridge the gap between clinical workflows and financial accountability.
MISSION:
With hundreds of hospitals nationwide expected to close in the next decade we pride ourselves on providing Net Revenue improvement to keep them open and independent.
PHILOSOPHY:
For over 24 years, we have helped hospitals in both rural and urban settings capture missed revenue opportunities. We are committed to the financial success of the health systems we represent.
Once the clients’ decision makers engage Net Revenue our team partners with theirs to ensure the deliverables are accomplished and sustainable.
LEADERSHIP:
BOB MEDCALF, FOUNDER AND CEO
After graduation from Indiana University Kelley School of Business Bob spent 20 years as a hospital CFO with both HCA and QHR. He led several turnaround situations utilizing his unique strategy on Revenue enhancement, Asset management, Cash controls, and Expense reduction (RACE) focusing on process improvement. He also developed a specialized understanding of CMS regulations that contributed to his success in provider revenue enhancements. He started his company to assist other providers accomplish these results by providing no risk consulting engagements that includes the implementation of sustainable improvements.
JEFF POPP, VICE PRESIDENT OF SALES AND MARKETING
Jeff brings extensive firsthand knowledge of revenue cycle management to our team. Previously, Jeff was Vice President of a national healthcare consulting firm specializing in revenue cycle financial improvements. He was also the former Director of Revenue Cycle for Southwest General Health Center, as well as the former Regional Administrative Director for Community Health Partners & Allen Medical Center. Before joining Net Revenue Associates, he was one of NRA first clients. When not at work, Jeff enjoys traveling, a variety of outdoor activities/sports and spending time with his family.
CAROL TROMMER, RN, BSN, VICE PRESIDENT PERI-OPERATIVE SERVICES
Carol was raised in a small town, and recognizes the vital role rural hospitals have as the heart and soul of a community. Her nursing experience of more than 25 years in a variety of settings and roles has given her an understanding of the crucial link between clinical activities, documentation, and revenue generation. In her current role Carol has worked with hospitals to ensure effective communications between the clinical and financial departments to improve clinical documentation and the financial health of the hospitals she serves.
GRETCHEN WITHER, RN, BSN, DIRECTOR OF EMERGENCY SERVICES
Gretchen is an experienced nurse who has worked directly in patient care in multiple service lines as well as a patient chart auditor. Her background with auditing for quality improvement and documentation accuracy within the operating room provided her the interest to pursue a career in improving nursing documentation. Gretchen started working with Net Revenue reviewing nursing documentation in different EMR systems and has used this experience to offer improved documentation for charge capture and revenue recognition to our Net Revenue hospitals.
BRIANNA N. MONROE, CFO
Since 2011 Brianna has been the CFO of Net Revenue Associates, LLC. a healthcare consulting firm focused on revenue integrity services for both For-Profit and Non-profit health systems. Prior to her position at Net Revenue, she was a Partner at Morgan Stanley where her team, a group of Wealth Management Advisors, focused on asset protection, estate planning and corporate investment services. In addition, she served on the Board of the University of Utah Las Vegas Alumni Chapter and co-founded the Chapter’s first scholarship program. Brianna attended The University of Utah where she was an NCAA Scholarship Athlete and a graduate of the David Eccles School of Business with a bachelor’s degree in Finance. Brianna is also an active member of the Healthcare Financial Management Association and volunteers with the Northeast Ohio Chapter. She has held numerous leadership positions, including President during the pandemic, Chairman of the Board, and is currently serving as a Director.
Net Revenue was founded in 1998 to help hospitals bridge the gap between clinical workflows and financial accountability.
MISSION:
With hundreds of hospitals nationwide expected to close in the next decade we pride ourselves on providing Net Revenue improvement to keep them open and independent.
PHILOSOPHY:
For over 24 years, we have helped hospitals in both rural and urban settings capture missed revenue opportunities. We are committed to the financial success of the health systems we represent.
Once the clients’ decision makers engage Net Revenue our team partners with theirs to ensure the deliverables are accomplished and sustainable.
LEADERSHIP:
BOB MEDCALF, FOUNDER AND CEO
After graduation from Indiana University Kelley School of Business Bob spent 20 years as a hospital CFO with both HCA and QHR. He led several turnaround situations utilizing his unique strategy on Revenue enhancement, Asset management, Cash controls, and Expense reduction (RACE) focusing on process improvement. He also developed a specialized understanding of CMS regulations that contributed to his success in provider revenue enhancements. He started his company to assist other providers accomplish these results by providing no risk consulting engagements that includes the implementation of sustainable improvements.
JEFF POPP, VICE PRESIDENT OF SALES AND MARKETING
Jeff brings extensive firsthand knowledge of revenue cycle management to our team. Previously, Jeff was Vice President of a national healthcare consulting firm specializing in revenue cycle financial improvements. He was also the former Director of Revenue Cycle for Southwest General Health Center, as well as the former Regional Administrative Director for Community Health Partners & Allen Medical Center. Before joining Net Revenue Associates, he was one of NRA first clients. When not at work, Jeff enjoys traveling, a variety of outdoor activities/sports and spending time with his family.
CAROL TROMMER, RN, BSN, VICE PRESIDENT PERI-OPERATIVE SERVICES
Carol was raised in a small town, and recognizes the vital role rural hospitals have as the heart and soul of a community. Her nursing experience of more than 25 years in a variety of settings and roles has given her an understanding of the crucial link between clinical activities, documentation, and revenue generation. In her current role Carol has worked with hospitals to ensure effective communications between the clinical and financial departments to improve clinical documentation and the financial health of the hospitals she serves.
GRETCHEN WITHER, RN, BSN, DIRECTOR OF EMERGENCY SERVICES
Gretchen is an experienced nurse who has worked directly in patient care in multiple service lines as well as a patient chart auditor. Her background with auditing for quality improvement and documentation accuracy within the operating room provided her the interest to pursue a career in improving nursing documentation. Gretchen started working with Net Revenue reviewing nursing documentation in different EMR systems and has used this experience to offer improved documentation for charge capture and revenue recognition to our Net Revenue hospitals.
BRIANNA N. MONROE, CFO
Since 2011 Brianna has been the CFO of Net Revenue Associates, LLC. a healthcare consulting firm focused on revenue integrity services for both For-Profit and Non-profit health systems. Prior to her position at Net Revenue, she was a Partner at Morgan Stanley where her team, a group of Wealth Management Advisors, focused on asset protection, estate planning and corporate investment services. In addition, she served on the Board of the University of Utah Las Vegas Alumni Chapter and co-founded the Chapter’s first scholarship program. Brianna attended The University of Utah where she was an NCAA Scholarship Athlete and a graduate of the David Eccles School of Business with a bachelor’s degree in Finance. Brianna is also an active member of the Healthcare Financial Management Association and volunteers with the Northeast Ohio Chapter. She has held numerous leadership positions, including President during the pandemic, Chairman of the Board, and is currently serving as a Director.
See Available Careers
Missed Opportunities
The Hospital CEO and CFO Guide to
Recovering OR and ER Charges
Contact Form
PARTNERS:
This should list the services provided by our partners to include outsourcing coding, Cost Accounting, Expense reduction, financial auditing, OR/ER operational review. We can work on the text going forward.
PROCESS:
Net Revenue’s program is a Total Quality Improvement program. We identify revenue opportunities happening as a result of administrative errors, rebill claims to recover that missed revenue, develop an action plan with our clients’ teams, and project manage the implementation of the approved plan.
SUPPORT:
This would list those facilities we provide charity or sponsorships with. Brianna has detail by provider.
CAREERS:
We can continuously run ads for RNs and PA reps. You never know who is out there!