Net Revenue was founded in 1998 to help hospitals bridge the gap between clinical workflows and financial accountability.

For over 24 years, we have helped hospitals in both rural and urban settings capture missed revenue opportunities.

Bob Medcalf, Founder and CEO

Bob is the former CFO of HCA Healthcare and QHR Health. He has dedicated his career to helping hospitals increase their revenue and reduce their costs. In his free time, he enjoys spending time with his family and playing with his nine grandchildren. 

Jeff Popp, Vice President of Sales and Marketing

Jeff brings extensive firsthand knowledge of revenue cycle management to our team. Previously, Jeff was Vice President of a national healthcare consulting firm specializing in revenue cycle financial improvements. He was also the former Director of Revenue Cycle for Southwest General Health Center, as well as the former Regional Administrative Director for Community Health Partners & Allen Medical Center. When not at work, Jeff enjoys a variety of outdoor activities/sports and spending time with his family.